Plunge Day

Ready to make waves for something bigger than yourself? The Fallen Hero Polar Bear Plunge is back on Saturday, April 5, 2025, and we’re hitting the Atlantic hard to honor those who gave it all. This annual North Wildwood tradition brings the bold, the brave, and the slightly unhinged together for one epic morning of icy chaos, community, and purpose. Whether you're diving in or just showing up to cheer, every dollar raised supports the heroes behind the badge. 📍 15th Street Lifeguard Station – North Wildwood, NJ 🕗 Registration starts at 8:45AM 🌊 Plunge hits at 11:00AM sharp 🎟️ $40 Adults (includes admission to Keenan’s) 👶 $15 for kids under 15 💥 Costume Contest! Yes, there are prizes. Yes, you will be judged (lovingly). Judges will be at the lifeguard station - you don’t have to wear your costume to Keenan’s, but you will earn respect if you do. 🎁 Live Auction Snag autographed items, local gift cards, and themed baskets - all in support of The Fallen Hero Plunge. 🍽️ Post-Plunge Party at Keenan’s (12:30PM–4PM) With a complimentary buffet, drink specials, and 100% of door proceeds going straight to the cause, this is the post-dip reward you deserve. Wristbands are required for entry and specials - grab yours Friday night or at the lifeguard station Saturday morning. Come for the cold. Stay for the cause. Leave with a story.